About Us

We believe the art of aroma creation is best polished by combining ancient tradition with modern perfumery techniques and high-quality ingredients.

Our Story
  • Since time immemorial, incense sticks or ‘agarbattis’ has been an integral part of Indian traditions. Thought about a symbol of the transformative power of flame, agarbattis form a significant piece of almost all rituals.
  • The company has come a long way since its small beginning in 1978. It was set up by Khushalbhai Shah who was willing to take on the world`s most famous Incense companies operating in India at that time and started trading business. Since then, Shah Fragrances has been redefining the ancient art of agarbatti (incense) crafting. In January 2010, Shah Fragrances started maufacturing and developing the business of agarbatti sticks keeping time-honored traditions in mind. Right manufacturing from the sourcing of ingredients that include essential oils and plant extracts, to the crafting of fragrances, Shah Fragrances strives to deliver the very highest level of quality and authenticity.
  • Shah Fragrances is a one-stop store bringing to you the best fragrance products from the unsurpassed leaders in the industry.
Mission
  • Our Mission is to be a powerful brand conveying interesting fragrance products for different environments to enhance productivity and peace in the lives of people around the globe.
Our Core Set of values are :
Quality

From ingredient sourcing to lab testing, we guarantee that each fragrance goes through stringent QC measures during development. These endeavors are focused on keeping up product safety as well as accomplishing the highest level of fragrance performance across our whole range of products.

Authenticity

We strive to create an aroma that gives users an authentic experience in terms of fragrance profile. This means that each of our fragrances speaks to an amicable and complex blend of top, center, and base notes carefully made to provide our customers with a truly unique and distinctive fragrance experience.

Variety

Thanks to the mastery and dedication of our team, Shah Fragrances today has an amazing assortment of over 500 products – every one exploring an extraordinary dimension in the subtle art of fragrance creation.

  • Over the past few years, Shah Fragrances has come to be known as one of the best agarbatti brands in India. With a long period of training from some of the best institutes of perfumery, our veteran perfumers have consolidated the heritage of hundreds of years’ old tradition with modern technology to create our range of bona fide fragrances.
Our Motto
  • The customer’s satisfaction and Honesty is our Motto. Symbols of Heritage from Country that flourishes a Tradition.
  • Incense sticks for a long time have been associated with spirituality as a major part of the Indian Heritage. Time has just refined the art of creative enriched and Esthetic Art.
World Wide Presence
  • Along with our head-offices in India, we’re also available globally including Sri Lanka, Nepal, South America, Bangladesh, and many more African countries
  • Apart from these locations, we are also planning to expand our business in other countries. If you’d like to give a suggestion on this, please feel free to share your thoughts.
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